Web sites have gradually become the most powerful promotional tools used in the business industry since the mid-1990s. Most companies in the United States now prefer online advertising over the conventional television and newspaper advertising, which is unfavorable to the latter media according to financial analysts. Americas most popular search engine alone earns about $400 million in a quarter from online advertisers.

If you are thinking about promoting your products or services through a Web site, you are on the right track towards the success of your business. However, keep in mind that creation of a Web site alone is not an absolute solution or a perfect success formula; your success shall largely rest on your Web site promotional strategies.

One of the critical things you need to pay attention to is your Web sites design, especially that of the front page. This is one of the most compelling factors that affect users decision to navigate your site or not.

What is Web site design? This pertains to the visual and aesthetic aspect of your Web site. Web designing is just a part of the broad scope of Web site development that also includes Web server configuration, coding, programming, etc.

According to a recent Canadian research published in the Behavior and Information Technology journal, in just one-twentieth of a second, a person can judge a Web site positively or negatively and such judgment can later affect the users decision to visit the site again or not. This only confirms that your Web sites design plays a crucial role in your Web site promotional efforts.

It would be best to entrust your sites design to a Web site design promotion service provider, either a distinguished company or an individual specializing in Web design in order to effectively achieve your advertising goals.

Usually, Web site design promotion services such as custom Web design, ecommerce Web design, banner and logo design, and special graphic design are part of a complete Web development package.

If you already have an old site that needs a facelift, you can opt to avail only of a Web redesign service. Web site maintenance services are also available for about $15 to $70 per month, depending on the size of your Web site.

A five-page Web site design package that usually includes a homepage, contact page, company profile page and additional pages for your product and services details can cost about $100. This would be enough if you are just starting to establish an online presence.