Children are one group of passengers that do need much protection. And it has become apparent that during crashes, accidents, or collisions, children are oftentimes those who receive the gravest injuries. That is why GEICO, one of the most trusted insurance companies in the country, is trying its best so as to assist and help out in educating parents with regards to child safety. GEICO would be working with other organizations and groups like Presbyterian Hospital of Plano, the Safe Kids Collin County, the McKinney Fire Department, El Dorado Chevrolet, and Mothers Against Drunk Drivers or MADD.

The campaign would include a free child safety seat check. This event would be done on the 26th of this month. From 9am to 1pm, parents can start rushing towards the event and learn about child safety and child safety seats. Parents could also learn more about the importance of safety on the road as well as the importance of Volkswagen auto parts in keeping the passengers safe during unwanted incidents.

Gary Brown is GEICO's regional vice president for the company's operations in Texas. Brown comments, "A big part of our job at GEICO is helping provide safety information for our customers. We want to extend the same knowledge to the community so that the Dallas Fort Worth area becomes a safer place for all of us, especially our youngsters. We feel it is necessary to spread the message of child car seat safety because, according to the National Highway Traffic Safety Administration, approximately 73 per cent of child restraints are used incorrectly."

This statement from Brown is also backed up by Miriam Wilhelm. Wilhelm is an instructor on child passenger safety at the Presbyterian Hospital. Wilhelm also is the coordinator for Safe Kids Collin County. She further adds insight by saying, "It's a parent's responsibility to make sure a child's car seat is properly installed and adjusted. We're here to show you how. Motor vehicle crashes are the leading killer of children under 14, and under Texas state law, all children under 5 years of age and 36 inches must be restrained in a appropriate car seat or booster seat."