What is meant by the term, Butterfly Marketing? In this his article, I will give you a clear and concise definition. Before I discuss what the term Butterfly Marketing is, I would like to give a brief definition of what is commonly known as the Butterfly Effect. In 1963, Henry Lorenz found some abnormal data in a weather computer, while doing some research on weather and global climates. His theory was that the simple flap of a butterflys wings could cause small shifts in weather pattern. Based on Lorenzs findings and lecture in 1972, a meteorologist stated that if this theory was in fact correct, one flap of the wings of a seagull could change the course of weather. It was also theorized in another study, that the flapping of a butterflys wings in Asia, could create a tornado in Texas. The bottom line is that tiny events, as insignificant as the flapping of a butterflys wings, could change the course of history. The term Butterfly Marketing, is based on this same theory, but as it relates to internet marketing. The term Butterfly Marketing is a system in which you can apply tiny changes to websites and transform them into viral marketing money-making machines. |
