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Main –› Business & Services –› Marketing
 

28 Ways to Market Your Business

 
Author: Dr. Iris Fanning
 

1. Love what you do.

2. Dont be desperate, have plenty of reserves. Clients/customers can smell desperation.

3. Contact 100 people you know and offer a free or reduced service or product.

4. Vision. Write/see what your full business looks like.

5. Speak at Adult Education courses and offer an incentive to do business with you.

6. Network at parties, professional engagements.

7. Become an expert in your particular niche.

8. Demonstrate your services. Sample your work through newsletters, workshops, free trial.

9. Build a website, work to have people come see it/you.

10. Volunteer for professional organizations, give a speech.

11. Polish your 10 second introduction to invite people at any time to get to know your services.

12. Build a referral base with other successful people.

13. Write your own newsletter.

14. Hire a Coach.

15. Follow Up promptly on any leads with e-mail, calls or notes.

16. Make a tracking record. Plan 10 daily actions that will build your business.

17. Ask for referrals in your welcome packet and when youve provided great service.

18. Provide incentives for referrals i.e. gift certificates, reduced fees, added time.

19. Fight fear. Know that you are simply having a conversation, not a life or death commitment. Do it NOW.

20. Partner with another person for part of your business. The synergy can keep you moving.

21. Have lunch/breakfast with new contacts and invite them to have a try me offer for a reduced fee for a month.

22. Keep a treasure chest of ideas. Write down all creative, winning ideas and choose 3 to take action on.

23. Write a script of exactly what you want to say when you ask someone to become a client. It stops the fear, and soon becomes natural.

24. Believe that you will have a thriving business.

25. Have a few successful people in your field that you can call so that you can have the support.

26. Show up at a high visibility event once a week.

27. Record/Celebrate your successes. Purchase a simple touchstone or life-stripe to hallmark your success.

28. Ask yourself: How many customers do I have now? How many do I really want? Whats the gap? How am I going to fill it? What will I get from having this many customers? Whats the payoff?

 
 
 

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